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The Evolution of Digital Marketing: Past, Present, and Future

Digital marketing has undergone a remarkable transformation over the past few decades. From the early days of email campaigns to the sophisticated AI-driven strategies of today, the field has continuously evolved, reflecting changes in technology, consumer behavior, and media consumption. This journey is not just a history lesson; it’s a roadmap that helps us understand where digital marketing might head next. Let’s embark on a journey through the evolution of digital marketing, examining its past, analyzing the present, and predicting its future.

The Past: Foundations and Key Milestones

The genesis of digital marketing can be traced back to the 1990s, with the advent of the internet for public use. This period marked the transition from traditional marketing to the digital realm, fundamentally changing how businesses interact with consumers.

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